Digital Asset Optimization - SEO 2.0

SEO 2.0 is essentially Digital Asset Optimization. SEO 2.0 for Web 2.0 brings optimization up to date with the dynamic web environment.

SEO 2.0 takes into account all digital media and social media. Optimizing today's web content means telling search engines about not only your text content, but also videos, music files, flash animations, images, social networking and other files. Searchers are cruising the information highway for entertainment as much as research and information sharing. Multimedia sites require multimedia optimization to tap into that traffic.

To bring your website from SEO to SEO 2.0, first take stock of all your multimedia assets. As you check over each category (video, text, blog, etc.), look at it from a search engine point of view, starting with the URL. Does your URL clearly convey the topic from a searcher's standpoint? How are you naming your multimedia files? If you have been naming them for easier internal categorization, such as “production 2 March 2007,” start changing those names to specific descriptions, such as “Benefits of [product] to laptop users.”

Implementing SEO 2.0 also includes applying metatags, clarifying site maps, and working with analytics packages. Any way in which you can turn a visual or audio file into clearly descriptive text will help search engines index your multimedia files and return them in targeted searches. Analytics such as Google Analytics gives you a picture of what a crawler sees when it visits your site and how it translates into information on the search engine. Bringing your dynamic website up to speed with SEO 2.0 may take extra time in the beginning, but the return in increase traffic ensures that all of your site is seen and heard.